Moonen Yachts
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Superyachts.
As luxury yacht builders in the Netherlands, Moonen Yachts has a long history of making bold statements. For every client they create a unique superyacht, a piece of art that perfectly fits the owner’s wishes. From the drawing board to the open seas, they guide you through every strategic choice in the design process.
A luxury brand with great history we treat with love, care and tenderness.
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DNA.
The DNA of Moonen Yachts is a summation of what they are really good at, but it’s also more than that. The DNA sequence covers how they responds to new plans, what their character is over a long period, how they adopt new ideas, how they align their team around their mission goal and the balance in their mindset. We have documented their DNA to keep a stabile course.
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Strategy.
With conducting a market research we have gathered information about personas, target audience, and potential buyers to determine how and where to get the Moonen brand under attention and what’s influencing their decisions to convert and buy.
A strong and stable strategy will set course to the goals to be met. We help and guide to set and to keep course.
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Brand identity.
Moonen is a very well know brand in world, but the market research pointed out Moonen had to attract younger audience. We evolved the Moonen brand by redesigning the brand identity and tone of voice, so it stays fresh and relevant.
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Online.
We developed a bespoke website to showcase all Moonen products. With the website, social media, online advertisement and newsletter as powerful communication tools, we create the means to directly communicate with the end user.
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Photography.
Good quality, consistent, professional brand photography is going to help capture potential clients in a flash as they’ll see that you appreciate attention to detail, high quality content, consistency and great aesthetics. People form a first impression in just 50 milliseconds, so everything you share has to wow and do it fast! We understand how to take that shot.
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